An 18 minute video that asks some of the brightest people in the industry what’s next. With technology moving so quickly, it’s hard to image what is around the corner. Just the other day, we were amazed by the marvel of making calls from our cars. Now we’re annoyed when our signal cuts out while...
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Last night I won Young Design Engineer of the Year, awarded at the British Engineering Excellence Awards (BEEAS Website) It all started with a sleepless night on the ‘sleeper’ train down from Glasgow to London with my boss Robin Smith. In the morning we donned our best suits (something not too familiar...
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There are a staggering number of product failures out there; but what are the worst products that the big companies wish had never happened? Bic Perfume Who wants to smell like a ballpoint pens? For some reason Bic thought people would! Bic Underwear The throwaway merchants at Bic thought;...
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I have reposted this article because I strongly agree with it; Microsoft has done a tremendous job recently with some very impressive produce releases along with some hotly anticipated releases coming soon. But does the current branding reflect the strength of these new products or is it stuck...
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I've needed to have this rant for some time now; ever since I thought about why pedestrian traffic lights are programmed the way they are. If you think about it, how many times have you pushed the button only to lose your patience and cross the road of your own accord? Then the lights change after you've crossed,...
Read More...© 2012 Michael Aldridge
